The Sustainable Development Goals
The Sustainable Development Goals (SDGs) are a universal, interconnected call for action by all countries – poor, rich and middle-income. They present a roadmap for creating systemic financial, social and environmental value.
They recognise that ending poverty must go hand-in-hand with strategies that build economic growth and address a range of social needs including education, health, social protection, and job opportunities while tackling climate change and environmental protection.
The SDGs, set in 2015 by the United Nations General Assembly, are intended to be achieved by the year 2030.
Achieving the SDGs by 2030 can generate peace and shared prosperity on a healthy planet and opens up $12 trillion in new market opportunities.
Exponential goals require transformational solutions that go beyond incremental innovation. Companies need to raise their sustainability ambitions and act decisively to:
adopt new mindsets,
build and trial new business models, and
develop and deploy disruptive technologies.
These actions are how we define “breakthrough innovation” and will position companies to overcome market disruptions and pursue growth opportunities while at the same time helping to reverse global warming and radically improve lives.